Branding campaign in Clute, Texas: 'We Know Where You Live' 11/14/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."

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New ads highlight value of newspaper advertising 11/14/13

EXECUTIVE SUMMARY  

SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.

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It's time to debunk the myths about newspapers! 10/9/13

EXECUTIVE SUMMARY  

A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!

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Iconic clip from Young Frankenstein becomes opening line of campaign 8/15/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.

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Convincing readers to pay for valued content 6/4/13

EXECUTIVE SUMMARY  

A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.

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