Branding campaign in Clute, Texas: 'We Know Where You Live' 11/14/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY   As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live." MORE

It's time to debunk the myths about newspapers! 10/9/13

EXECUTIVE SUMMARY   A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year! MORE

Iconic clip from Young Frankenstein becomes opening line of campaign 8/15/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY   "It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community. MORE

Convincing readers to pay for valued content 6/4/13

EXECUTIVE SUMMARY   A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content. MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
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