Iconic clip from Young Frankenstein becomes opening line of campaign 8/14/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.

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Branding campaign in Clute, Texas: 'We Know Where You Live' 11/14/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."

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Convincing readers to pay for valued content 6/4/13

EXECUTIVE SUMMARY  

A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.

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New ads highlight value of newspaper advertising 11/14/13

EXECUTIVE SUMMARY  

SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.

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Marketing campaign - Gainesville, Ga. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Times, Gainesville, Ga.

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Marketing campaign - Greenville, N.C. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Daily Reflector, Greenville, N.C.

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Marketing campaign - Oklahoma City, Okla. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Oklahoman Media Company

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Ad campaign emphasizes difference made by The Post and Courier 2/20/18

EXECUTIVE SUMMARY  

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.

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Marketing campaign - Charleston, S.C. 2/14/18

EXECUTIVE SUMMARY  

Shared by The Post and Courier, Charleston, S.C.

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It's time to debunk the myths about newspapers! 10/9/13

EXECUTIVE SUMMARY  

A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!

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