Ad campaign emphasizes difference made by The Post and Courier 2/20/18

EXECUTIVE SUMMARY  

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.

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Marketing campaign - Charleston, S.C. 2/14/18

EXECUTIVE SUMMARY  

Shared by The Post and Courier, Charleston, S.C.

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Marketing campaign - Gainesville, Ga. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Times, Gainesville, Ga.

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Marketing campaign - Oklahoma City, Okla. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Oklahoman Media Company

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Marketing campaign - Greenville, N.C. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Daily Reflector, Greenville, N.C.

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Share your local marketing campaigns 1/30/18

EXECUTIVE SUMMARY  

Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!

All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.

SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.

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