Freshen up July Fourth coverage with these interactive tools 6/21/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

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Explore the Galápagos Islands through 360-degree video 5/31/16

By WashPostPR
EXECUTIVE SUMMARY  

The Washington Post has launched a 360-degree video experience of the Galápagos Islands in which readers can fully explore the relatively unknown volcanic archipelago. Reported by Washington Post travel writer Andrea Sachs, the project combines narrative with a dynamic presentation of mixed media including six engaging video stories captured with 360-degree cameras of the island and its surrounding reefs.

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Promoted post tricks to reach a higher Facebook audience 5/23/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

If you're an admin of a Facebook page, you may feel like you're bombarded with prompts from Facebook to boost your post. Usually Facebook will say your reach will grow with just $10, but do you really know what you're paying for?

If you're thinking about putting money behind a Facebook post, here are three tips to keep in mind.

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How to keep your mobile audience engaged in long-form journalism 5/16/16

By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

Is it OK to write a really long story? The key is quality. If a story is on an interesting topic and reads smoothly, people will stick with it, even on their phones. Try these two ideas to keep your readers engaged on their phones as they read your next long-form piece of journalism.

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4 Facebook tone tips for better reader engagement 5/9/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

Gone are the days when newspapers have the same headline online as they do in print, as what works online is often different than what works in print. The same applies to social media. There are some newspapers that get it, including many in GateHouse Media, so here are some great examples of posts that performed well on Facebook.

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Making lemonade in Austin 5/3/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Hookem.com is the digital solution to unworkable print deadlines. In the Texas Longhorn's hometown, the Austin American-Stateman went much further than most papers to work around the deadline issue, activating a separate, dormant URL and turning it into all-Longhorns, all-the-time www.hookem.com.

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How to be a mobile-first newsroom in three steps 5/3/16

By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

People are accessing news on their phones. In fact, in many newsrooms, our mobile audience has surpassed our desktop audience. Here's how we can turn our thinking upside down and create engaging content for a mobile reader.

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Tips and tricks from GateHouse Media’s top Touters 4/19/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design
EXECUTIVE SUMMARY  

A digital tool used by an increasing number of GateHouse Media's newsrooms is Tout, a mobile app that can be used for quickly shooting, editing and uploading short videos to both social media accounts like Facebook and Twitter, and "pairing" them with online news stories.

In this column, a handful of editors from some of GateHouse's top Touting newsrooms explain why they have embraced the app and how their teams have found success with it.

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What Instagram’s algorithm change means for journalists 4/12/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

It didn't take long for celebrities and influencers to start freaking out after Instagram announced it would move to an algorithm-driven feed. They started encouraging users to subscribe to their posts in order to not miss any updates, according to a post on Re/code. If your newspaper has an account, should you encourage your followers to do the same?

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8 tips for establishing your brand of journalism on Periscope 3/7/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

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