Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!More
Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.MORE
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!MORE
New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.MORE
Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.MORE
Popular golf card has customers demanding more; on track to make $112K.MORE
This category list will make setting up your ballot a piece of (wedding) cake.MORE
The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.MORE
Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.MORE
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.
Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.