All in with digital media 12/1/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.

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Rockdale paper adds digital edition on Wednesday mornings 11/11/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!

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LIONshare could put millions in ad revenue in coffers of local media publishers 8/18/14

By Conrad Jungmann – Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.

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RichmondDRIVES.com offers access to more than 6,000 vehicles 5/5/14

EXECUTIVE SUMMARY  

The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!

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WebSpectator brings time-based ad viewability metric to ad:tech San Francisco 3/31/14

EXECUTIVE SUMMARY  

New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.

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Tribune re-imagines news for mobile 3/25/14

EXECUTIVE SUMMARY  

Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.

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INCnow.tv drives $90K with golf card 3/10/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Popular golf card has customers demanding more; on track to make $112K.

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Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

This category list will make setting up your ballot a piece of (wedding) cake.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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Golf contest drives over $100K for Madison.com 1/16/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

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