LIONshare could put millions in ad revenue in coffers of local media publishers 8/18/14

By Conrad Jungmann – Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.

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RichmondDRIVES.com offers access to more than 6,000 vehicles 5/5/14

EXECUTIVE SUMMARY  

The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!

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WebSpectator brings time-based ad viewability metric to ad:tech San Francisco 3/31/14

EXECUTIVE SUMMARY  

New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.

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Tribune re-imagines news for mobile 3/25/14

EXECUTIVE SUMMARY  

Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.

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INCnow.tv drives $90K with golf card 3/10/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Popular golf card has customers demanding more; on track to make $112K.

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Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

This category list will make setting up your ballot a piece of (wedding) cake.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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Golf contest drives over $100K for Madison.com 1/16/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

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Digital content subscription strategies pay off for publishers 12/12/13

EXECUTIVE SUMMARY  

Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.

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A definitive guide to verifying digital content 11/13/13

EXECUTIVE SUMMARY  

This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.

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