How to reach your audience when your website goes down
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.
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Subscription-only digital edition to serve national audience
The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.
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Chron.com/Jobs: not just a job search app
Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.
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How to plan, promote and profit from online promotions
This free playbook from Second Street includes tips and ideas for running successful online promotions.
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Picking the right analytics tool
Determining the answer to these three questions will help you choose the right web analytic tools for your business.
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Win a free oil change for life!
One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.
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High school sports fans to get real-time coverage this fall
Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.
MOREStephens Media rolls out new platform for e-newsletters
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.
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Best Twitter practices for journalists
To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.
MOREDRIVING - New Car Preview
The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!
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Make the most of multiple platforms
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.
MoreKeys to success with video
"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."
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GateHouse Media launches
co-branded initiative with Houzz
GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.
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