Electronic magazine designed exclusively for tablet computers 8/21/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.

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How to reach your audience when your website goes down 8/15/13

EXECUTIVE SUMMARY  

With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.

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Subscription-only digital edition to serve national audience 8/8/13

EXECUTIVE SUMMARY  

The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.

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Chron.com/Jobs: not just a job search app 8/1/13

EXECUTIVE SUMMARY  

Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.

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How to plan, promote and profit from online promotions 7/11/13

EXECUTIVE SUMMARY  

This free playbook from Second Street includes tips and ideas for running successful online promotions.

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Picking the right analytics tool 7/2/13

EXECUTIVE SUMMARY  

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

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Win a free oil change for life! 6/26/13

EXECUTIVE SUMMARY  

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

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High school sports fans to get real-time coverage this fall 6/19/13

EXECUTIVE SUMMARY  

Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.

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Stephens Media rolls out new platform for e-newsletters 6/18/13

EXECUTIVE SUMMARY  

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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Best Twitter practices for journalists 6/17/13

By Alecia Swasy and David Wolfgang
EXECUTIVE SUMMARY  

To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.

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