In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.MORE
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.MORE
Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.MORE
This free playbook from Second Street includes tips and ideas for running successful online promotions.MORE
Determining the answer to these three questions will help you choose the right web analytic tools for your business.MORE
One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.MORE
Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE
To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.MORE
The Post and Courier (Charleston, S.C.) has launched a new Facebook group exclusively for its subscribers – or what the paper calls its Insiders.More
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.More