How to plan, promote and profit from online promotions 7/11/13

EXECUTIVE SUMMARY  

This free playbook from Second Street includes tips and ideas for running successful online promotions.

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Picking the right analytics tool 7/2/13

EXECUTIVE SUMMARY  

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

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Win a free oil change for life! 6/26/13

EXECUTIVE SUMMARY  

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

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High school sports fans to get real-time coverage this fall 6/19/13

EXECUTIVE SUMMARY  

Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.

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Stephens Media rolls out new platform for e-newsletters 6/18/13

EXECUTIVE SUMMARY  

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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Best Twitter practices for journalists 6/17/13

By Alecia Swasy and David Wolfgang
EXECUTIVE SUMMARY  

To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.

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DRIVING - New Car Preview 6/4/13

EXECUTIVE SUMMARY  

The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!

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Capitalize on holidays with online promotions 6/4/13

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.

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Twitter up-sells: JobsDiva, DrivesDiva 5/22/13

EXECUTIVE SUMMARY  

Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.

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GateHouse partners with Second Street for basketball Upickem 4/30/13

EXECUTIVE SUMMARY  

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

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