CrowdTangle makes for easy social content monitoring

When a user shares your content, that post can reach more people and also new users who aren't already following you on social media. And as posts shared by friends and family are still favored in Facebook's algorithm, focusing on that metric can help make sure your posts will be seen.

For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?

It's time for newsrooms to restructure their planning processes with digital at the forefront so that news is ready for readers when – and where – they want it. Rethinking entrenched newsroom processes can be daunting, though.

Recently, GateHouse Media News & Interactive held a training to help newsroom leaders figure out where to begin. Read on for three of our favorite pieces of advice from the training, or download the whole presentation here.

Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

Open discussion of issues is important to the general public. It's also important that newspapers have clear guidelines for those dialogues. View the guidelines set in place by the Galveston County Daily News.

Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.

Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!

Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.