A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.More
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!MORE
Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.MORE
The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.MORE
Reprinted from Second Street
The Roanoke Times is hoping to double its revenue from 2012 with an integrated holiday ballot and deals story promotion.MORE
Open discussion of issues is important to the general public. It's also important that newspapers have clear guidelines for those dialogues. View the guidelines set in place by the Galveston County Daily News.MORE
Nothing to do on the weekend? Not so in Newton County, where The Covington News is helping 25,000 people find fun things to do each week!MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE
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With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.MORE
How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.More
Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.More