Great Ideas Database:
Newspaper marketing campaigns
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to promote the value of newspapers in their local communities. This page on the SNPA website will allow you to access and, more importantly, borrow from your fellow colleagues in the business. Please share copies of what you've done around the topic of promoting your business, along with contact information for potential follow-up by your colleagues.
SHARE YOUR LOCAL MARKETING CAMPAIGN WITH US (click here)
Marketing campaigns implemented by SNPA members
- The Oklahoman – The Oklahoma Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.
- Omaha World-Herald – We're in this together, thick and thin. We invite you to #JoinOurStory.
- The Post and Courier, Charleston, S.C. – Our campaign is Real News. A Real Difference. We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs.
- The Oklahoman Media Company – View summaries and creative materials for five of The Oklahoman's current marketing campaigns, including corresponding TV spots and video.
- News Media Alliance – ad puts exclamation point on campaign: "We Are Real News"
- The Daily Reflector, Greenville, N.C. – "Local News You Can Trust" campaign
- The Times, Gainesville, Ga. – Local credibility-building ads
- WEHCO Media papers publish Statement of Core Values
Speeches and columns about the value of newspapers
- For Two Months, I Got My News From Print Newspapers. Here's What I Learned. Farhad Manjoo of The New York Times writes in this column: "Turning off the buzzing breaking-news machine I carry in my pocket was like unshackling myself from a monster who had me on speed dial, always ready to break into my day with half-baked bulletins."
- Mark Lorando's column on how The Times-Picayune works – engaging readers and demonstrating transparency in journalism
- Publishers: Don't let your brand be shaped by competitors and critics – a general session presentation at the 2017 SNPA-Inland Annual Meeting
- A note from A.G. Sulzberger, new publisher of The New York Times – his vision for the paper
- James M. Moroney, chairman, president and CEO of A.H. Belo Corporation and publisher and CEO of The Dallas Morning News, was the recipient of the 2016 Frank W. Mayborn Leadership Award at the 2016 News Industry Summit. Read the text of his remarks in which he talks about the duty of the press to citizens.