Free Playbook

How to plan, promote and profit from online promotions


Readers enjoy giving their two cents when it comes to naming the "best" businesses in their community or voting for their favorite rock n' roll band. From ice cream parlors to insurance agents, people know when they see a good thing, and they want to share.

Second Street, which provides private-label online promotions platforms for media companies and brands, has released its newest software product, Voter's Choice. The company is offering a free playbook that includes tips and ideas on running a successful campaign.

The playbook outlines ways to generate revenue and grow databases with online promotions.

The Voter's Choice software allows media companies to run ballot-style voting programs and open up new revenue streams with advertisers. These voting promotions help media companies engage audiences – with contests on niche promotions like favorite businesses in a neighborhood, or a wider range of specific products and brands like state fair favorites.

Voter's Choice is optimized to work perfectly on mobile and tablet devices as well as desktops.

Additional information:

second-street, online-promotions
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