DRIVING - New Car Preview
The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!
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Capitalize on holidays with online promotions
Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.
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Twitter up-sells: JobsDiva, DrivesDiva
Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.
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GateHouse partners with Second Street for basketball Upickem
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.
MOREA textbook example of how weekly papers can make a daily impact
About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.
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Post and Courier launches subscriber Facebook group, offering more perks for readers
The Post and Courier (Charleston, S.C.) has launched a new Facebook group exclusively for its subscribers – or what the paper calls its Insiders.
MoreMake the most of multiple platforms
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.
MoreKeys to success with video
"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."
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