Capitalize on holidays with online promotions 6/4/13

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.

MORE

Twitter up-sells: JobsDiva, DrivesDiva 5/22/13

EXECUTIVE SUMMARY  

Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.

MORE

GateHouse partners with Second Street for basketball Upickem 4/30/13

EXECUTIVE SUMMARY  

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

MORE

A textbook example of how weekly papers can make a daily impact 10/8/09

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.

MORE