Capitalize on holidays with online promotions
Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.
MORE
Twitter up-sells: JobsDiva, DrivesDiva
Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.
MORE
GateHouse partners with Second Street for basketball Upickem
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.
MOREA textbook example of how weekly papers can make a daily impact
About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.
MORE
Freshen up July Fourth coverage with these interactive tools
How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.
More8 tips for establishing your brand of journalism on Periscope
Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.
MoreAll in with digital media
Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.
More