The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!MORE
Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.MORE
Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.MORE
The Post and Courier (Charleston, S.C.) has launched a new Facebook group exclusively for its subscribers – or what the paper calls its Insiders.More
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.More