Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

This category list will make setting up your ballot a piece of (wedding) cake.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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Golf contest drives over $100K for Madison.com 1/16/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

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Digital content subscription strategies pay off for publishers 12/12/13

EXECUTIVE SUMMARY  

Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.

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A definitive guide to verifying digital content 11/13/13

EXECUTIVE SUMMARY  

This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.

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Here's a free online tool to aid with FOIA requests 10/17/13

EXECUTIVE SUMMARY  

The Reporters Committee has launched iFOIA, an electronic information request filing and tracking system.

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Dallas Morning News creates premium digital subscriber experience 10/3/13

By Sheryl Jean, The Dallas Morning News
EXECUTIVE SUMMARY  

The Dallas Morning News unveiled a new website this week that it hopes will put it in the vanguard of new media trends. Dallasnews.com will remain one Web address but offer two displays: a free version and a premium version that will have the same content but will offer other features.

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What are you doing this weekend? 9/19/13

EXECUTIVE SUMMARY  

Nothing to do on the weekend? Not so in Newton County, where The Covington News is helping 25,000 people find fun things to do each week!

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The Roanoke Times is anticipating $70K from holiday ballot 9/11/13

By Tammy Burdick, senior market analyst, The Roanoke Times, Roanoke, Va.
Reprinted from Second Street
EXECUTIVE SUMMARY  

The Roanoke Times is hoping to double its revenue from 2012 with an integrated holiday ballot and deals story promotion.

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Electronic magazine designed exclusively for tablet computers 8/21/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.

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