Opt In allows newsrooms to improve newsletters or create one from scratch 6/6/17

By Sangeeta Singh-Kurtz
EXECUTIVE SUMMARY  

This free, easy-to-use tool was built for newsrooms and freelancers to begin addressing the challenges of newsletter curation. As it stands, newsrooms no longer have the time nor the resources to maintain unfocused newsletter programs that don’t achieve their goals. Opt In is an online tool that gives news organizations, freelancers and regular people the ability to build an e-newsletter strategy from scratch, or create a plan to improve upon an existing one.

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Top 5 best newsletter pop-ups 5/16/17

By Sangeeta Singh-Kurtz
EXECUTIVE SUMMARY  

When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.

But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.

Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.

We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.

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New York Times and The Times-Picayune form coastal reporting partnership 5/2/17

EXECUTIVE SUMMARY  

The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.

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Relaunching a newsletter: Failures, successes and what we learned 4/17/17

By Sangeeta Singh-Kurtz and Cambria Roth
EXECUTIVE SUMMARY  

Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.

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What are your newsletter analytics trying to tell you? Are you listening? 2/21/17

By Tamara Power-Drutis and Sangeeta Singh-Kurtz, Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?

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Ideas worth stealing: These strategies will help journalists earn news consumers' trust 2/13/17

By Joy Mayer, Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Read the key findings, go deep on which strategies worked and search a database of almost 500 Facebook posts at TrustingNews.org.

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Newsrooms tackling agriculture: Start with inventory and build 1/31/17


By Tim Schmitt, project manager, GateHouse Media
EXECUTIVE SUMMARY  

You're the editor of a small-town paper in a community covered by sprouting corn fields, or majestically wrapped in wind-blown wheat. You know agriculture plays an important part in shaping the economics of your region, but how do you get at the heart of it? Here are some tips.

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Aiken Standard publishing free wedding, engagement announcements in 2017 1/24/17

EXECUTIVE SUMMARY  

Free wedding and engagement announcements will feature a standard-sized 2-column photo – which is about 3.5 inches wide and 5 inches deep – accompanied by a written description up to 500 words.

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How to connect with your mobile audience: 5 lessons from 2016 1/10/17


By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

Due to the overwhelming number of readers accessing their news digitally, 2016 saw huge strides in the development of mobile news.

After a year of developing mobile audiences using tools that focused on providing them with more engaging content, more quickly, we've found five ways you can easily adapt to suit your own mobile audience.

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3 ways newspapers can better serve readers in a post-election world 11/22/16


By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

The election may be over, but that doesn't mean journalists can put their collective feet up and relax. With all the attention placed on the way the media covered the election, it's vitally important to learn from what we heard from readers and use it in our planning going forward.

GateHouse Media has a few ideas for how journalists and newsrooms can get to the heart of what matters most to their readers in this post-election world and write the stories that will have the most impact on the communities they serve.

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