Grandparents Magazine becomes a natural fit for planned retirement community in Florida. Topics help grandparents connect with their grandchildren and keep them entertained when they come to visit.MORE
Support from the Knight Foundation will help expand The Dallas Morning News' “Insiders” blogs and support a media training program in local Hispanic communities.MORE
Would you like to know the salaries of local government and school district employees? How about health scores at local restaurants? It's all available on the website of The Telegraph in Macon, Ga., as part of the paper's greater emphasis on watchdog journalism.MORE
Variation on letters to the editor are just the latest change for Texas semi-weekly.MORE
Fourteen separate blogs for each of the contested legislative races in this newspaper's readership area are helping General Assembly candidates communicate directly with voters – and it's all open to public comments.MORE
Annual editorial evaluations at papers published by Southern Newspapers, Inc., are leading to better print products. Download SNI's standards and use them to evaluate your own paper.MORE
As the temperature rose this summer, the Seguin Gazette was busy launching its new quarterly magazine called Sizzle. Reader and advertiser response to the first issue was so good the staff had to add extra pages to the just released fall issue.MORE
When Pinehurst, N.C., hosted its third U.S. Open and fourth U.S. Women's Open Championships, The Pilot set out to become "the paper of record for the U.S. Open.” Publisher David Woronoff said, “We wanted to own it in a way that no other medium could, save NBC." Here's how they did it.MORE
A new kind of partnership for publishers: Wall Street, simplified. PassFail offers free content and shared revenues.MORE
Insider blogs by citizen journalists are generating attention for The Dallas Morning News. More than 20 percent of posts have at least 100 social media shares, and one post exemplified the potential of the online communities, receiving more than 1,100 shares, nearly 3,000 likes and hundreds of comments from users as far away as Egypt.MORE
"People are the life, the driving force of every community," says Rick Kennedy, regional editor of The Hope (Ark.) Star. The paper highlighted 20 individuals who are moving their community forward and making improvements in the lives of others in a special "20 under 50" section published Saturday, June 3.
Hope Star readers were asked to participate by nominating people under the age of 50 who are making big contributions in Hempstead County.
Click the link below to view the special section.More
This free, easy-to-use tool was built for newsrooms and freelancers to begin addressing the challenges of newsletter curation. As it stands, newsrooms no longer have the time nor the resources to maintain unfocused newsletter programs that don’t achieve their goals. Opt In is an online tool that gives news organizations, freelancers and regular people the ability to build an e-newsletter strategy from scratch, or create a plan to improve upon an existing one.More
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.
But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.
Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.
We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.More