A lot of what we do in newsrooms is deadly serious and necessarily so. But anyone who has worked in a newsroom knows we need to have some fun to stay sane. Here are three delightful ideas to add interactive layers to stories and make them more meaningful to your readers.MORE
To spin an old adage, two things in life are certain: Taxes and the fact that people will wait until deadline to do their taxes. Readers need tax information now, and here's how to satisfy them.MORE
The Daily Telegram in Adrian, Mich., experienced an organic surge in popularity on social media site Facebook during recent months. Learn how breaking news and the use of Facebook Insights is increasing audience growth and interaction on the social media site.MORE
The Post and Courier gives a weekly assignment to its readers who want to submit photos on a given theme, themes that run from "Urban decay" to "Seeing red" to "Signs of spring."
Along the same lines, the paper gave its photography staff an assignment to come up with a gallery on any theme that could run any time.MORE
For the next several months, the award-winning journalism team of NOLA.com and The Times-Picayune will chronicle the challenges and opportunities the region faces, and the competing visions and common ground of those who have a stake in its success. Also, for every week through the rest of 2015, they will ask authors, educators, leaders and entrepreneurs to comment on their vision for the city and what gives it world-class status.MORE
A magazine commemorating Juneteenth, the end of slavery after the Civil War, required a second printing by the Galveston County Daily News.MORE
You know you want to peek! Closet Confidential features one local person from Galveston -- and her closet -- each month. A few times, that person has been a man; then, the feature changes to "Sharp-dressed Man."MORE
Elegant North Texas homes, decor and design will be the focus of FD House, set to be launched by The Dallas Morning News in March. The quarterly magazine also will carry essays and articles about trends from architects, designers and homeowners.MORE
Grandparents Magazine becomes a natural fit for planned retirement community in Florida. Topics help grandparents connect with their grandchildren and keep them entertained when they come to visit.MORE
Support from the Knight Foundation will help expand The Dallas Morning News' “Insiders” blogs and support a media training program in local Hispanic communities.MORE
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.
But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.
Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.
We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.More
The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.More
Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.More