By Jean Hodges, senior director of content, GateHouse Media
The election may be over, but that doesn't mean journalists can put their collective feet up and relax. With all the attention placed on the way the media covered the election, it's vitally important to learn from what we heard from readers and use it in our planning going forward.
GateHouse Media has a few ideas for how journalists and newsrooms can get to the heart of what matters most to their readers in this post-election world and write the stories that will have the most impact on the communities they serve.MORE
The Sumter Item's new TV book sold out of advertising before its first issue, making Editor and Publisher Jack Osteen a believer in the concept.
"If you don't have it, and you don't already have a good TV product on the weekends, then it's worth doing," Osteen said.MORE
The Sarasota Herald-Tribune's recently published “What happened to Mason?” is a seven-part narrative by Chris Anderson on the mystery behind a missing solider. In addition to superb storytelling, the newsroom devoted a great deal of effort to the visuals.
Jennifer Borresen, the newspaper's projects visualization editor, explained the importance of telling stories visually in high-end projects and the lessons she learned from the creation process.MORE
For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.
Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!MORE
You've got a whole checklist of things to do, so why carve time out of your busy schedule to post a quiz on your website? You might be surprised at the return on time investment.MORE
Schoolhouse (reporting) rocks, because of the infinite amount of reporting to be done, but can also be a little overwhelming for the same reason. Here are some favorite databases for school data that all reporters ought to have in their arsenal.MORE
It is imperative to have a plan for the fall sports season. What's wonderful about the prospect of a new school year is the potential to update not just the master plan, but also the processes you use to fill those plans.
Here's a prime example: Why not update the way you keep high school sports statistics?MORE
The State in Columbia, S.C., has just gone old school. At the beginning of July, The State began printing free announcements of engagements, weddings, anniversaries and debutantes. And, the publisher is reporting phenomenal response. "Readers love it."
The service is cross-promoted on social media and with The State's Carolina Brides magazine.MORE
Here's how you can make a "basic" map with just one or two points on it. Because, you know, people like to know where things are happening.MORE
Google's custom maps are a great place to start visualizing location data, and for many datasets, the tool does the trick. But don't stop there – beyond Google Maps there is a world of digital mapping tools full of different aesthetic and functional possibilities. Spark your inspiration with these five data mapping tool alternatives to Google Maps.MORE
When The Greeneville Sun published its "Around the Clock" special section last year, it not only made money but readers and advertisers asked for more. The paper obliged.
General Manager John Cash describes the section as featuring "ordinary people doing everyday things." That's all it is: photos of people taken over the course of a day. Only now it's a quarterly special section called "Around the Town."
"I think what people really liked is these are people who would never get their picture in the paper, probably," Cash said. "These are just every day, normal folks, doing whatever they do at work and during all hours of the day and night."More
GateHouse Media has launched Florida Time, a weekly Florida history column from The Palm Beach Post historian and reporter, Eliot Kleinberg. The series launched on Jan. 3 across 22 Florida markets including Jacksonville, Fort Walton Beach, Daytona Beach, Lakeland, Sarasota and West Palm Beach.More
Richmond's growing reputation as a prime "foodie town" now has a new newsletter to keep score on what's new, interesting and delicious.
Subscribers to Richmond Dines, the Richmond Times-Dispatch's latest email newsletter, will be treated to restaurant reviews, dining news and updates on beer, wine and more in the Richmond area.More