The Sarasota Herald-Tribune's recently published “What happened to Mason?” is a seven-part narrative by Chris Anderson on the mystery behind a missing solider. In addition to superb storytelling, the newsroom devoted a great deal of effort to the visuals.
Jennifer Borresen, the newspaper's projects visualization editor, explained the importance of telling stories visually in high-end projects and the lessons she learned from the creation process.MORE
For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.
Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!MORE
You've got a whole checklist of things to do, so why carve time out of your busy schedule to post a quiz on your website? You might be surprised at the return on time investment.MORE
Schoolhouse (reporting) rocks, because of the infinite amount of reporting to be done, but can also be a little overwhelming for the same reason. Here are some favorite databases for school data that all reporters ought to have in their arsenal.MORE
It is imperative to have a plan for the fall sports season. What's wonderful about the prospect of a new school year is the potential to update not just the master plan, but also the processes you use to fill those plans.
Here's a prime example: Why not update the way you keep high school sports statistics?MORE
The State in Columbia, S.C., has just gone old school. At the beginning of July, The State began printing free announcements of engagements, weddings, anniversaries and debutantes. And, the publisher is reporting phenomenal response. "Readers love it."
The service is cross-promoted on social media and with The State's Carolina Brides magazine.MORE
Here's how you can make a "basic" map with just one or two points on it. Because, you know, people like to know where things are happening.MORE
Google's custom maps are a great place to start visualizing location data, and for many datasets, the tool does the trick. But don't stop there – beyond Google Maps there is a world of digital mapping tools full of different aesthetic and functional possibilities. Spark your inspiration with these five data mapping tool alternatives to Google Maps.MORE
As Austin's technology industry and community have grown, so has the Austin American-Statesman's coverage of them, leading to the development and launch of the tech-focused site, 512tech.com.MORE
A domestic violence case that ended with the mother of two being gunned down as she left work turned into an enterprise piece that posed the question: Is there a need for reform when it comes to the traditional bond system? Here are tips for creating these types of enterprise reporting.MORE
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.
But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.
Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.
We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.More
The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.More
Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.More