The letters tell the story 11/13/13

By Jane Nicholes
EXECUTIVE SUMMARY  

Growing up, the Anderson children knew their parents had a collection of letters from World War II. What was in those letters became a five-day series in the Salisbury Post tied to Veterans Day.

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Positive, energetic and proactive content 10/17/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

A Labor Day special section in Orangeburg, S.C., proved popular with local businesses. It included 16 pages of ads, nine of them full pages. Color positions sold out quickly. Included were two sponsorships: to the county economic development commission and the county chamber of commerce.

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Affordable Health Care Act: Translating it for readers 10/10/13

By Jane Nicholes
EXECUTIVE SUMMARY  

In addition to publishing a special section in print, the Morristown Citizen Tribune has launched a page on its website that will be updated regularly as the Affordable Health Care Act begins to affect individuals' lives. The paper's goal is for the site to serve as a one-stop resource and archive.

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The Washington Post introduces 'Topicly' 9/25/13

EXECUTIVE SUMMARY  

Special feature uses proprietary technology to present news topics visually; offers native advertising solution, sponsored by Land Rover.

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Anniversary edition takes readers back 125 years 9/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

The Watauga Democrat celebrated 125 years of publication with a gala and museum exhibit, plus a front page in the style of its early days, complete with authentic fonts, typography and design. It also produced a special section revisiting stories of local significance from the past.

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Newspaper to host inaugural Indie Online Film Festival 8/21/13

EXECUTIVE SUMMARY  

Four independent filmmakers have a chance to be discovered by a worldwide audience next month when NYTimes.com streams their films live.

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Automatically check your emails for AP style 8/7/13

EXECUTIVE SUMMARY  

With AP StyleGuard for Outlook, you'll have a powerful yet easy solution that integrates with Microsoft Outlook and provides automatic checking of your emails for AP style.

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The Washington Post debuts PostTV Web show 8/7/13

EXECUTIVE SUMMARY  

Personality-based segments are giving Washington viewers a look at the politics of politics, in a fun way – in a new PostTV Web show.

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10 tips for understanding your audiences and targeting new ones 8/2/13

By Dena Levitz (reprinted from the website of the American Press Institute)
EXECUTIVE SUMMARY  

In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have to focus more on individual users' needs and desires. Here are 10 key insights to consider.

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Strong advertiser support found for sports posters 8/1/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Families love these high school sports-schedule posters and business sponsors are enjoying the community buzz.

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