Church directories generate 100% new revenue
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.
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Convert your football preview to a bundled 12-week campaign
Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!
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Blueberry Festival Magazine
The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.
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Hybrid Advertising (online and print)
A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.
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Cause-marketing sections earn goodwill and $85,000 in Richmond
Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.
The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.
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Booking Blotter App places first in Best Revenue Contest
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.
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Host a job fair online
There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.
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Naples Daily News' live event engages choice merchants
Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.
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New holiday content unveiled
Green Shoot Media releases suite of Christmas sections.
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Sales staff more than doubles revenue goal with parent magazine
The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.
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North Carolina paper sells ads for elementary school folders
When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.
"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.
The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.
MoreNew- and old-style marketing in Oklahoma City
The Oklahoman Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.
Since March, the company has generated 850 new leads through a LinkedIn B2B marketing system, according to Lawre Everest, creative director for Oklahoman Media. To say it has exceeded expectations is an understatement.
MoreRecipe for revenue
Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.
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