Keys to success for any direct mail effort 2/20/14

EXECUTIVE SUMMARY  

Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.

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Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY  

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

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Fort Dodge school calendar generates $10,000 in revenue 1/23/14

EXECUTIVE SUMMARY  

Here are some good tips for creating a local calendar for your school district.

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Church directories generate 100% new revenue 1/9/14

EXECUTIVE SUMMARY  

This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.

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Convert your football preview to a bundled 12-week campaign 1/2/14

EXECUTIVE SUMMARY  

Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!

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Blueberry Festival Magazine 12/19/13

EXECUTIVE SUMMARY  

The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.

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Hybrid Advertising (online and print) 12/12/13

EXECUTIVE SUMMARY  

A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.

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Cause-marketing sections earn goodwill and $85,000 in Richmond 12/5/13

EXECUTIVE SUMMARY  

Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.

The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.

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Booking Blotter App places first in Best Revenue Contest 11/21/13

EXECUTIVE SUMMARY  

A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.

The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.

Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.

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Host a job fair online 10/3/13

By Jane Nicholes
EXECUTIVE SUMMARY  

There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.

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