Austin360 Studio Sessions - live concert series! 4/18/17

EXECUTIVE SUMMARY  

In the summer of 2016, Austin360 (the entertainment brand of Statesman Media, Austin, Texas) launched a live video concert series – STUDIO SESSIONS. The goal was to combine the skills of the company's video staff (editorial and commercial working together), put its renovated in-house video studio to use, bring audiences together around music (Austin is the Live Music Capital of the World, after all) and sell sponsorships.

MORE

Rockers, Riders & Ribs became 13th month of revenue for daily paper 3/28/17

EXECUTIVE SUMMARY  

Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.

MORE

Ultimate bargain 4/19/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Tulsa World brings readers and potential advertisers to the garage sale of the year.

In just its third year, the April 2 Tulsa World Ultimate Indoor Garage Sale drew more than 8,000 people to an expo center at the state fairgrounds.

They lined up before the doors opened, some paying $10 to get in an hour early. While their mission was bargain hunting, they also had the opportunity to interact with Tulsa World employees about how to use the paper's free apps, classified and digital products, and to discuss issues regarding the newspaper.

MORE