Research Alert: Final analysis on 2016 political advertising
Borrell Associates is releasing new research today – "The Final Analysis: Political Advertising in 2016." The report is $995. An executive summary is available for free download.
Here are some highlights:
- A record $9.8 billion was spent on national, state and local campaigns.
- TV still snared the largest share, but it slipped a lot.
- Digital media got more than expected, mostly due to social media ads.
- It's far from over. We're likely to see $5.8 billion spent on political ads this year.
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."