Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.MORE
The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.MORE
Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."MORE
NEWSCYCLE's new advertising sales management software provides mobile CRM capabilities and customizable reporting features, with backward compatibility for NEWSCYCLE Advertising customers.MORE
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.MORE
A trained sales staff knows where to look for co-op advertising, as the digital market grows.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
3-D printing is not as likely to be a direct disruptor as many other digital technologies of the past 15 years have been. But it will disrupt the business of some of your major advertisers.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Newspapers recognize the importance of digital sales, and if they want to succeed, they need to focus on recruiting these reps.
"Digitally savvy reps and digitally focused reps are more important than ever for our business model," said Brad Boggs, senior director of interactive sales for The Post and Courier in Charleston, S.C. "I think it goes without saying that upping the ante on digital sales is critically important for the future of our industry."
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It seems like most managers have forgotten the mentorship part of their jobs – if you listen to the voice of the sales rep. "He doesn't seem like he wants to help me out," a respondent said about his manager in SalesFuel's 2017 Voice of the Sales Rep study.More
The Alliance for Audited Media recently sat down with Dr. Augustine Fou, a recognized thought leader in digital strategy, integrated marketing and ad fraud research. In part one of this two-part interview, Dr. Fou shares his experiences with ad fraud, the bots behind it and how bad actors take money away from good publishers and advertisers.More