Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.More
The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.More
Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."More