Gold nuggets 1/12/16

By Jane Nicholes

A trained sales staff knows where to look for co-op advertising, as the digital market grows.

MORE

Transparensee offers real estate, events listing technology 5/18/15

By Jane Nicholes

Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.

MORE

Why you should pay attention to 3-D printing 7/11/13

By Doug Fisher, University of South Carolina

3-D printing is not as likely to be a direct disruptor as many other digital technologies of the past 15 years have been. But it will disrupt the business of some of your major advertisers.

MORE

New approach can turn classifieds back into gold 7/2/13

By Bill Ostendorf, Creative Circle Media Solutions

Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.

MORE

What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

MORE

Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

MORE

GateHouse partners with Second Street for basketball Upickem 4/30/13

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

MORE