Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
3-D printing is not as likely to be a direct disruptor as many other digital technologies of the past 15 years have been. But it will disrupt the business of some of your major advertisers.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.
Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.More
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.More
Finalizing your plans for Super Bowl coverage and sales? Coverage planned? New ad revenue booked?
Check out GateHouse Media's one page wrap-up to the biggest NFL game of the year: the 2018 Super Bowl.
GateHouse Media's sports experts at the Center for News and Design will provide a ready-to-use preview page, highlighting the strengths and weaknesses of both teams, what to expect at kickoff and including facts, info and essential data about the game.More