If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available. This is just one more benefit of your SNPA membership!More
You think you know how the poem goes – and if you grew up anywhere in the United States, you can probably recite at least the first couple of lines.
'Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse...MORE
Print Media Sales Professional with proven digital sales & audience development and background seeks position with publishing company in the Southwest.MORE
Presteligence has announced that New Jersey Advance Media will utilize Adinfinitum e-tearsheets and invoice delivery solution for its advertising clients, replacing its previous provider of more than 10 years.MORE
Presteligence has entered into a service agreement with The Columbus (Ohio) Dispatch for Adinfinitum, a hosted electronic tearsheet and invoice delivery system. Owned by GateHouse Media, The Dispatch will move to Presteligence for its advertising service portal and invoice delivery.MORE
The U.S. Food and Drug Administration (FDA) is requiring a new warning statement be included on packaging and advertisements for electronic cigarettes, vapor products, cigarette tobacco, roll-your-own (RYO) tobacco, pipe tobacco, hookah tobacco and cigars.
The new health-warning statement requirements and compliance dates were announced in a guidance document issued by the FDA on May 10.
Beginning Aug. 10, advertisements for the covered tobacco products must bear the new addictiveness warning. The requirement applies to manufacturers, importers, distributors and retailers that create their own advertisements for covered tobacco products.MORE
Here's your chance to find out what YOUR advertisers are thinking.
Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.MORE
To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.
Many legal issues must be considered when preparing newspaper subscription promotions. What you communicate about "premium editions" – the cost and how they impact the length of a newspaper subscription can be critical, legally. These legal issues were brought into sharp focus in a recent lawsuit.MORE
Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.
Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.MORE
Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint's lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.MORE
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.More
Finalizing your plans for Super Bowl coverage and sales? Coverage planned? New ad revenue booked?
Check out GateHouse Media's one page wrap-up to the biggest NFL game of the year: the 2018 Super Bowl.
GateHouse Media's sports experts at the Center for News and Design will provide a ready-to-use preview page, highlighting the strengths and weaknesses of both teams, what to expect at kickoff and including facts, info and essential data about the game.More
Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.
The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.More