Your SNPA membership includes a path to Google certifications

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If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available.  This is just one more benefit of your SNPA membership!

This certification process is being coordinated by AdCellerant, an ad tech/digital marketing/managed-solutions startup based in Denver, Colo., and SNPA member.  AdCellerant is a premier Google partner.

Option #1 - Google Certification for SNPA Members

Academy for Ads: Google offers a number of different learning paths. The "Get Started with AdWords Search" is good place to start to learn the basics. It's broken up into 5-minute segments and maps well to the AdWords Search certification exam.

Certify across several different tracks including:

AdWords Certification examsThe AdWords certification exams are accessed the same way as the Digital Sales Exam. There are separate exams & certifications for Search, Mobile, Display, Video and Shopping.

Option #2 - Custom Google Learning Path - (Project Crossfit)

Project Crossfit: This is a learning circuit that includes an AdWords knowledge assessment test (Google Fit Test), followed by customized learning materials. There are separate paths/tracks for Sales Reps vs. Account Managers.  This would be more of an intermediate option

Option #3 - Access to Google/AdCellerant ongoing webinars

Webinar live streams & recorded videos: AdCellerant typically hosts 3-4 live webinars / month in collaboration with Google, meant for both sales and account managers.  This is more technical, and more specific to the AdWords platform – could be more of an advanced curriculum.

Should you have specific questions about the certification process, please reach out to:

Google, AdCellerant

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