What an Idaho TV station is learning from flying a drone 5/9/17


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

As the news crew at KTVB in Boise, Idaho, has learned, launching their drone for news coverage can draw a crowd. Executive News Director Kate Morris says this has been a good opportunity to educate the public about the opportunities the new technology offers journalists and assure folks of the TV station’s commitment to ethical journalism and safety. But crowds have also posed challenges. Morris says her team has learned that it’s best to have additional staff on hand to answer people’s questions so the drone operators can stay focused on the job at hand.

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4 Father's Day ideas (and why they'll work for you) 5/8/17

By Matt Coen, president and co-founder, Second Street

Leverage quizzes, ballots, sweepstakes and photo contests to make Father's Day the start of major summer revenue.

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5 events result in leads and brand awareness for advertisers 4/25/17

By Matt Coen, president and co-founder, Second Street

From major community events to small informational meet-ups, events can produce a wide range of results for advertisers.

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What a mountain resort newspaper team is learning while experimenting with 360 video 4/24/17


By Jennifer Nelson, Donald W. Reynolds Journalism Institute

With nearly half of their website traffic coming from outside visitors, the staff of the Steamboat Pilot and Today in Steamboat Springs, Colo. – a ski resort community – is experimenting with a new technology to immerse visitors in the sights and activities.

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8 tips from Google for using YouTube Live 4/24/17

By Jennifer Nelson, Donald W. Reynolds Journalism Institute

Google's YouTube Live is one of several live-streaming platforms and apps journalists can use to reach and interact with their audience. Nicholas Whitaker, Google training and development manager, spoke about YouTube Live during the recent Walter B. Potter Conference at the Reynolds Journalism Institute. YouTube channels must be verified and have at least 1,000 subscribers before channel owners can stream from a mobile device, says Whitaker.

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What the Coloradoan staff is learning while experimenting with bots 4/17/17

By Jennifer Nelson, Donald W. Reynolds Journalism Institute

We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?

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4 Mother's Day ideas to please your advertisers (and your Mom!) 4/11/17

By Matt Coen, president and co-founder, Second Street

Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.

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TownNews.com launches data-backed user engagement engine 4/5/17

by Aaron Gillette, TownNews.com

iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.

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Fore! Ways to capitalize on golf excitement 3/28/17

By Matt Coen, president and co-founder, Second Street

Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.

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Calculating your best revenue area for new subscribers 3/28/17

By Lewis Floyd, senior associate, WB Grimes & Co.

There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.

As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.

In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?

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