We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?More
Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.MORE
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.MORE
Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.MORE
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?MORE
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.MORE
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.MORE
Discover some of the secrets of success from these top engagement campaigns of 2016.MORE
Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.MORE
Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.MORE
Acclaimed sportswriter and bracket namesake helps engage a large audience.MORE
Acclaimed sportswriter and bracket namesake helps engage a large audience.More
A quiz bundle lets you stretch your advertising dollars for the whole month long.More