Third times a charm for Forsyth County News
Third annual ballot generated over $200K with the addition of Best of Forsyth Red Carpet Event.
MOREYour publication's image helps sell your credibility
What factors comprise your publication's image? I believe your image is comprised of many factors, including – but not limited to – print quality, web presence, employee attire, employee attitude, your office cleanliness, the area outside your building, the racks you use to sell your publication (both coin and inside racks), your delivery and your editorial objectivity, just to mention some that top my list.
MORE4 Star-spangled ideas for 4th of July
Drive big engagement and revenue this 4th of July with patriotic-themed photo contests, ballots, sweepstakes and quizzes.
MOREPresteligence enhances My News 360 apps
Presteligence has added two new features to the My News 360 apps. They include updates to the way the app's menu structure can be changed and the addition of weather.
MOREMajor media websites lose audience due to slow load times on mobile
According to the latest study released by mobile device data expert DeviceAtlas, leading news websites fail to impress in terms of web performance on mobile. Results show that 50 of the world's most popular newspaper websites take an average of 10.5 seconds to load – over three times longer than most visitors will wait.
MOREWhat an Idaho TV station is learning from flying a drone
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
As the news crew at KTVB in Boise, Idaho, has learned, launching their drone for news coverage can draw a crowd. Executive News Director Kate Morris says this has been a good opportunity to educate the public about the opportunities the new technology offers journalists and assure folks of the TV station’s commitment to ethical journalism and safety. But crowds have also posed challenges. Morris says her team has learned that it’s best to have additional staff on hand to answer people’s questions so the drone operators can stay focused on the job at hand.
MORE4 Father's Day ideas (and why they'll work for you)
Leverage quizzes, ballots, sweepstakes and photo contests to make Father's Day the start of major summer revenue.
MORE5 events result in leads and brand awareness for advertisers
From major community events to small informational meet-ups, events can produce a wide range of results for advertisers.
MOREWhat a mountain resort newspaper team is learning while experimenting with 360 video
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
With nearly half of their website traffic coming from outside visitors, the staff of the Steamboat Pilot and Today in Steamboat Springs, Colo. – a ski resort community – is experimenting with a new technology to immerse visitors in the sights and activities.
MORE8 tips from Google for using YouTube Live
Google's YouTube Live is one of several live-streaming platforms and apps journalists can use to reach and interact with their audience. Nicholas Whitaker, Google training and development manager, spoke about YouTube Live during the recent Walter B. Potter Conference at the Reynolds Journalism Institute. YouTube channels must be verified and have at least 1,000 subscribers before channel owners can stream from a mobile device, says Whitaker.
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Ballot drives 2,900% increase for email newsletter sign-ups
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.
MorePolitical email marketing expected to break records in 2018, according to Site Impact
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.
MoreThe Virginian-Pilot is testing a new way to add context to a story, and asking readers to help
Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.
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