4 ideas to increase your March revenue 1/30/17

By Matt Coen, president and co-founder, Second Street

Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.

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How to generate rich consumer profile data 1/3/17

By Matt Coen, president and co-founder, Second Street

Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.

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Basketball bracket scores $30K for AJC by selling 3 sponsorship tiers 12/19/16

By Matt Coen, president and co-founder, Second Street

Acclaimed sportswriter and bracket namesake helps engage a large audience.

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Start the New Year with a Health & Fitness Quiz Bundle 12/5/16

By Matt Coen, president and co-founder, Second Street

A quiz bundle lets you stretch your advertising dollars for the whole month long.

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5 tips for improving your Facebook post reach 11/22/16

By Matt Coen, president and co-founder, Second Street

Find out how a few simple changes could increase your presence in your followers' Facebook Newsfeeds.

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4 ways your editorial teams benefit from quizzes 11/8/16

By Matt Coen, president and co-founder, Second Street

Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.

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Fantastic photo contest ideas for the whole year 10/24/16

By Matt Coen, president and co-founder, Second Street

Discover over 30 photo contest ideas from January through December.

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7 important goals for media (and how to surpass them) 10/10/16

By Matt Coen, president and co-founder, Second Street

Concerned with database growth, revenue or improving time on site? Engagement campaigns will achieve and surpass your goals.

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How to make money with digital 9/26/16

By Mary Ann DeSantis, Special to the SNPA eBulletin

Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.

Those basics have included three markets:

Digital Display – banner-rich ads on YourObserver.com website

Email Marketing – with eNewsletters and dedicated eBlasts

Social Media – primarily sponsored Facebook posts

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Incremental. Recurring. Revenue! 9/20/16

By Daryl Hively, founder and CEO, Guarantee Digital

Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released its annual survey of 7,500+ businesses that details among other things, what local merchants are saying brings them the most new customers. Right after word of mouth ... they said that their website and social media ranked second and third as their top sources of new customers.

Think about it. Merchants are telling us loud and clear how we can help them. While some of them "have a guy or a gal for that," many of them are struggling to maintain a strong digital presence, lacking the time and/or skills to do it right. They are looking for someone they can trust to help them ... ideally someone they've known for years with a strong reputation in their local market. (Remind you of anyone?)

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