A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Although news stories can be fed automatically from a CMS to Alexa-equipped devices like the Amazon Echo, Christopher Biondi, senior director of digital development at GateHouse Media, believes tailoring the content to the new platform is the best way to provide a good listening experience.
This is just one takeaway GateHouse newspaper leaders are learning as they try out the voice assistant technology. The Columbus (Ohio) Dispatch is one of the newspapers hand-picking its content.MORE
ONSET enables rapid multimedia content delivery and stimulates readership/advertising growth.MORE
USA TODAY NETWORK, part of Gannett Co., Inc., has released its latest interactive virtual reality experience: an industry-first fusion of 360-degree storytelling with high-end VR interactivity aboard the USS Eisenhower.
"It's the most ambitious reflection yet of our ongoing commitment to telling amazing stories in VR," said Robert Padavick, director of VR / 360-degree video, USA TODAY NETWORK.MORE
Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.
ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.MORE
When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.
Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.MORE
The Paducah (Ky.) Sun will transition to a new website this week. The plan is to bring the new site online Wednesday morning.MORE
Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.
But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.
Challenging? Of course.
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.More
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More