From major community events to small informational meet-ups, events can produce a wide range of results for advertisers.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
With nearly half of their website traffic coming from outside visitors, the staff of the Steamboat Pilot and Today in Steamboat Springs, Colo. – a ski resort community – is experimenting with a new technology to immerse visitors in the sights and activities.MORE
Google's YouTube Live is one of several live-streaming platforms and apps journalists can use to reach and interact with their audience. Nicholas Whitaker, Google training and development manager, spoke about YouTube Live during the recent Walter B. Potter Conference at the Reynolds Journalism Institute. YouTube channels must be verified and have at least 1,000 subscribers before channel owners can stream from a mobile device, says Whitaker.MORE
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?MORE
Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.MORE
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.MORE
Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.MORE
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?MORE
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.MORE
Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.More
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.More
If you want to get better at social media, data journalism, mobile video or other digital skills, please take this brief survey -- by June 27. You might even win $50.More