Find big revenue success this spring
While your paper likely has a long list of annual goals, I can bet increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.
Check out these ideas to set you up for success this spring.
The Opelika-Auburn News put together a Fix My Yard sweepstakes that drove in $3,500 from two title sponsors and six co-sponsors. The sponsors also provided the grand prize landscaping package for one lucky winner. More than 700 people entered the contest.
The Peoria Journal Star was able to bring in nearly $90,000 of revenue (80 percent incremental) for its basketball pick'em. With over 60 advertisers, the paper leveraged a variety of sponsorship packages to find the right fit for any local business size.
The Columbus Dispatch worked with Innovate Home Org – a custom closet and organization company – on a sweepstakes giving away a $1,000 custom home organization system. Not only did 72 people request a free consultation from the sponsor, but the paper was able to secure $15,000 in revenue.
The Times-Herald Record combined a photo contest and sweepstakes into a full Mother's Day campaign. The title sponsor, a local jeweler, was thrilled with the results and grew its database by 450 new addresses. While the title sponsorship was sold for $2,500, the sponsor was able to make nearly $60,000 through additional Mother's Day sales packages with the paper.
Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or firstname.lastname@example.org.