Basketball bracket scores $30K for AJC by selling 3 sponsorship tiers
Acclaimed sportswriter and bracket namesake helps engage a large audience.
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Start the New Year with a Health & Fitness Quiz Bundle
A quiz bundle lets you stretch your advertising dollars for the whole month long.
MORE5 tips for improving your Facebook post reach
Find out how a few simple changes could increase your presence in your followers' Facebook Newsfeeds.
MORE4 ways your editorial teams benefit from quizzes
Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.
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Fantastic photo contest ideas for the whole year
Discover over 30 photo contest ideas from January through December.
MORE7 important goals for media (and how to surpass them)
Concerned with database growth, revenue or improving time on site? Engagement campaigns will achieve and surpass your goals.
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How to make money with digital
Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook posts
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Incremental. Recurring. Revenue!
Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released its annual survey of 7,500+ businesses that details among other things, what local merchants are saying brings them the most new customers. Right after word of mouth ... they said that their website and social media ranked second and third as their top sources of new customers.
Think about it. Merchants are telling us loud and clear how we can help them. While some of them "have a guy or a gal for that," many of them are struggling to maintain a strong digital presence, lacking the time and/or skills to do it right. They are looking for someone they can trust to help them ... ideally someone they've known for years with a strong reputation in their local market. (Remind you of anyone?)
MORE10 emails you should send to improve your program
Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.
MORE3 steps to winter revenue success
Follow these three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.
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Ballot drives 2,900% increase for email newsletter sign-ups
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.
MorePolitical email marketing expected to break records in 2018, according to Site Impact
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.
MoreThe Virginian-Pilot is testing a new way to add context to a story, and asking readers to help
Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.
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