Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.

Discover over 30 photo contest ideas from January through December.

Concerned with database growth, revenue or improving time on site? Engagement campaigns will achieve and surpass your goals.

Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.

Those basics have included three markets:

Digital Display – banner-rich ads on YourObserver.com website

Email Marketing – with eNewsletters and dedicated eBlasts

Social Media – primarily sponsored Facebook posts

Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released its annual survey of 7,500+ businesses that details among other things, what local merchants are saying brings them the most new customers. Right after word of mouth ... they said that their website and social media ranked second and third as their top sources of new customers.

Think about it. Merchants are telling us loud and clear how we can help them. While some of them "have a guy or a gal for that," many of them are struggling to maintain a strong digital presence, lacking the time and/or skills to do it right. They are looking for someone they can trust to help them ... ideally someone they've known for years with a strong reputation in their local market. (Remind you of anyone?)

Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.

Follow these three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

Implementing a year-long strategy can help increase attendance at every event on your calendar.

Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.

Tracy Clark, a 2015-2016 RJI Fellow at the Reynolds Journalism Institute, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform.