Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.MORE
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?MORE
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.MORE
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.MORE
Discover some of the secrets of success from these top engagement campaigns of 2016.MORE
Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.MORE
Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.MORE
Acclaimed sportswriter and bracket namesake helps engage a large audience.MORE
A quiz bundle lets you stretch your advertising dollars for the whole month long.MORE
These shareable campaigns drive big revenue and bigger engagement month after month.More
Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications and Futuri Media, a leading audience engagement and sales intelligence technology firm.
Results were presented at the National Association of Broadcasters' NAB Show on April 9 as part of a panel discussion titled "Radio's New Analytics: Understanding Listeners, Delivering Results." Click the link below to download a copy of the presentation.More
The Lawrence Journal World launched a new digital subscription initiative with email leading the way.More