We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?MORE
Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.MORE
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.MORE
Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.MORE
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?MORE
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.MORE
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.MORE
Discover some of the secrets of success from these top engagement campaigns of 2016.MORE
Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.MORE
Scared of Santa contests always draw a great crowd! But the Southeast Missourian also knew some families might have a picture-perfect photo with Santa. Since they didn't want to exclude them from the fun, this contest became: Scared of Santa (or Not!).More
Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?More
Alabama Media Group launched Red Clay Media in 2017 as a video-driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving video arm with three distinct brands that focus on feel good, inspirational and comedic southern content.
Kat Duncan spoke with Elizabeth Hoekenga Whitmire, senior director of audience development for Alabama Media Group and Red Clay Media, to learn more about how they've conquered what many newsrooms are still struggling with – making money with video content.More