According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.MORE
Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.MORE
DJI leads the market in consumer and prosumer drone sales, so when they release a product, it makes a splash. The company released two new versions of the Mavic Pro last week, and there's been a lot of buzz about both of them. But is it worth it for a news outlet to invest in?
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This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.MORE
The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.MORE
The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.MORE
Both the Chattanooga Times Free Press and WDIV-TV made over $500,000 with voting ballots last year.
On Thursday, they'll be joining Second Street for a free webinar to discuss the huge revenue opportunity behind ballots and how to create a year-round ballot strategy.MORE
The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.MORE
At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.MORE
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.MORE
Does your digital subscription strategy focus on getting new subscribers AND keeping them engaged with your brand?More
Alabama Media Group launched Red Clay Media in 2017 as a video-driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving video arm with three distinct brands that focus on feel good, inspirational and comedic southern content.
Kat Duncan spoke with Elizabeth Hoekenga Whitmire, senior director of audience development for Alabama Media Group and Red Clay Media, to learn more about how they've conquered what many newsrooms are still struggling with – making money with video content.More