Calculating your best revenue area for new subscribers 3/28/17

By Lewis Floyd, senior associate, WB Grimes & Co.

There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.

As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.

In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?

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5 essential niche ballots for newspapers 3/14/17

By Matt Coen, president and co-founder, Second Street

Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.

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Drawing readers to your publication with email 3/6/17

By Lewis Floyd, senior associate, WB Grimes & Co.

A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.

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8th Annual Second Street Awards: The year of engagement 2/28/17

By Matt Coen, president and co-founder, Second Street

Discover some of the secrets of success from these top engagement campaigns of 2016.

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4 ideas to increase your March revenue 1/30/17

By Matt Coen, president and co-founder, Second Street

Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.

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How to generate rich consumer profile data 1/3/17

By Matt Coen, president and co-founder, Second Street

Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.

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Basketball bracket scores $30K for AJC by selling 3 sponsorship tiers 12/19/16

By Matt Coen, president and co-founder, Second Street

Acclaimed sportswriter and bracket namesake helps engage a large audience.

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Start the New Year with a Health & Fitness Quiz Bundle 12/5/16

By Matt Coen, president and co-founder, Second Street

A quiz bundle lets you stretch your advertising dollars for the whole month long.

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5 tips for improving your Facebook post reach 11/22/16

By Matt Coen, president and co-founder, Second Street

Find out how a few simple changes could increase your presence in your followers' Facebook Newsfeeds.

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4 ways your editorial teams benefit from quizzes 11/8/16

By Matt Coen, president and co-founder, Second Street

Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.

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