Borrell Associates launches bimonthy podcast

Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."

Engineering sales 3/5/19

By Jane Nicholes, SNPA Correspondent

A new advertising support position at the Northwest Florida Daily News is paying off, according to Ethan Aden, digital sales manager for the paper based in Fort Walton Beach.

The job title is sales engineer, and the goal is to put together multimedia proposals for the sales reps to present to clients – complete proposals backed by research into markets, demographics and other factors.

Stratica software meets changing conditions 3/5/19

By Jane Nicholes, SNPA Correspondent

The first two pieces of Brainworks Software's new Stratica platform drew a lot of attention during the trade show at the Key Executives Mega-Conference in Las Vegas.

"We were constantly busy," said Rick Sanders, president and CEO of Brainworks. "It was terrific."

Brainworks rolled out its new Stratica Advertising and CRM products at the conference and offered demonstrations. Stratica is web- and browser-based and combines print and digital transactions. It will improve a media company's ability to make revenue forecasts and track whether projections are being met, among many other functions.

'Twas the night before..... 1/8/19

By Robie Scott, director of audience development and community engagement, The Post and Courier

You think you know how the poem goes – and if you grew up anywhere in the United States, you can probably recite at least the first couple of lines.

'Twas the night before Christmas, when all through the house

Not a creature was stirring, not even a mouse...

Position Wanted: Media Sales Professional 11/20/18

Print Media Sales Professional with proven digital sales & audience development and background seeks position with publishing company in the Southwest.

Star-Ledger switches to Adinfinitum for e-tears, e-invoices 10/1/18

Presteligence has announced that New Jersey Advance Media will utilize Adinfinitum e-tearsheets and invoice delivery solution for its advertising clients, replacing its previous provider of more than 10 years.

Columbus Dispatch moves to Presteligence for e-tearsheets, e-invoices 7/10/18

Presteligence has entered into a service agreement with The Columbus (Ohio) Dispatch for Adinfinitum, a hosted electronic tearsheet and invoice delivery system. Owned by GateHouse Media, The Dispatch will move to Presteligence for its advertising service portal and invoice delivery.

FDA says ads for e-cigarettes, vapor products must carry warning 5/15/18

The U.S. Food and Drug Administration (FDA) is requiring a new warning statement be included on packaging and advertisements for electronic cigarettes, vapor products, cigarette tobacco, roll-your-own (RYO) tobacco, pipe tobacco, hookah tobacco and cigars.

The new health-warning statement requirements and compliance dates were announced in a guidance document issued by the FDA on May 10.

Beginning Aug. 10, advertisements for the covered tobacco products must bear the new addictiveness warning. The requirement applies to manufacturers, importers, distributors and retailers that create their own advertisements for covered tobacco products.

Your SNPA membership includes a path to Google certifications 5/8/18

If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available. This is just one more benefit of your SNPA membership!

Where's the Southern ad spend? 5/8/18

Here's your chance to find out what YOUR advertisers are thinking.

Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.

Transparency is important in subscription campaigns 4/30/18

By L. Michael Zinser, The Zinser Law Firm

To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.

Many legal issues must be considered when preparing newspaper subscription promotions. What you communicate about "premium editions" – the cost and how they impact the length of a newspaper subscription can be critical, legally. These legal issues were brought into sharp focus in a recent lawsuit.

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Transparency is important in subscription campaigns

To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.

Digital transformation: Keeping up with the consumer shopping revolution

Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.

Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.

Classifieds done right

Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.

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