Borrell Associates launches bimonthy podcast

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Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."

Their first episode tackles:

• Where newspapers are headed.
• Why SMB ad budgets are screwed up.
• Is podcasting be viable locally?

The show features an interview with podcasting guru Steve Goldstein of Amplifi Media that examines where the money might be in this "monster" opportunity.

This 20-minute audio show is recorded bimonthly and focuses on trends in local media, advertising and marketing in the U.S. and Canada. It touches on three or four topics, occasionally features a guest, and is seasoned with Borrell's trademark no-holes-barred analysis and wit. If you have ideas or suggestions for a future podcast, you can email them at podcast@borrellassociates.com.

Listen to the podcast