Picking the right analytics tool

Choosing the right web analytic tools for your business can be tricky.

Tom Demers, co-founder and managing partner of Measured SEM, a search engine marketing consulting firm, says it is important to determine the answer these three questions:

• Why do I need a different/new tool?
• What sort of data do I need this tool to give me?
• What actions will be driven by that data? How, specifically, will I use the data to inform decisions and activities?

A comparison of 26 analytic tools can be found in this Google Doc.