Augmented reality: How to make it easy, affordable and fun
For newsroom leaders already struggling to produce and monetize daily content, augmented reality tools might seem out of their reach.
Though tools from Google, Amazon and Apple can be daunting with their requirement of coding knowledge, there are tools that make it easy for those with small budgets, little to no coding experience and limited time.
Recently at the Institute for Nonprofit News Days conference in Orlando, Fla., Kat Duncan, senior video editor for RJI Futures Lab, taught attendees how newsrooms can harness AR tools like ZapWorks to better engage readers in a new, creative and exciting way.
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