Borrell: Too many local newspapers remain stuck in their newsroom 'church'
Content is king. But newspapers especially should heed the lament of Shakespeare's King Henry IV: "Uneasy lies the head that wears a crown."
Those words echo through Borrell's recently published update to its "Benchmarking Local Media Digital Revenue." The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, according to a BuzzFeed-commissioned survey, far outperforms newspapers as well as broadcasters, cablers and other local media operations.
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