RJI Futures Lab update #78

Building brands and products at Vox Media

Posted

PART 1: Quality product

As Chairman and Chief Executive Officer Jim Bankoff explains, a big component of Vox Media's operation involves blending proprietary technology, a collaborative culture and an emphasis on the overall end product.
Reporting by Katy Mersmann, Rachel Wise and Reuben Stern.
[To skip directly to this segment in YouTube, click here.]

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In this extended Q&A, Bankoff says risk-taking also involves being willing to stop doing something that doesn't work. He also provides more ideas about managing failure, building proprietary technology, and maintaining editorial integrity.

PART 2: Fast-moving experimentation

Vox Media's product-oriented approach involves rapid development and iteration of new ideas. Product Manager Lauren Rabaino says it helps to innovate out in the open and to relax about getting everything perfect right away.
Reporting by Katy Mersmann, Rachel Wise and Reuben Stern.
[To skip directly to this segment in YouTube, click here.]

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

RJI, Vox Media
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