CNN’s approach to Snapchat
Most news organizations have limited functionality within Snapchat. But as one of the Snapchat Discover partners, CNN can offer multi-part news updates that are available to all Snapchat users. We talked with Ashley Codianni, director of social publishing, about how CNN hopes its effort on the platform will create a constant news habit among young people who don't follow traditional channels. Reporting by Mitchel Summers, Jon Doty and Sarah Sabatke.
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