Reader's Corner

GateHouse cracks the code to boosting single-copy sales


GateHouse Media launched a nationwide single-copy promotion earlier this year in an effort to boost readership and sales. Starting in May, the publisher ran its "Crack the Code" promo for eight weeks, giving away weekly prizes totaling $150,000.

"As of late June, we'd already received more than 341,000 entries," Rick Dumas, senior director of single-copy sales for GateHouse, told News & Tech.

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