RJI Futures Lab update #130

Election tool for local newsrooms, and advice on reaching Millennials


PART 1: Electable

Electable is a Web-based tool under development that could help smaller local news organizations connect audiences with information about candidates in local elections. We find out how it works from founder and Chief Executive Officer Adam Nekola.
Reporting by Andrew Hébert and Berkeley Lovelace.

[To skip directly to this segment in YouTube, click here.]

PART 2: News for Millennials

Digital media strategist Jennifer Maerz worked with the American Press Institute to identify some of the best ways to deliver news effectively to younger audiences. We spoke with her to get some ideas for newsroom leaders.
Reporting by Adam Pressler, Reuben Stern and Rachel Wise.

[To skip directly to this segment in YouTube, click here.]

For more information:

The full report Maerz authored for the American Press Institute identifies nine specific strategies for connecting with younger news consumers.

Additional research from API suggests millennials are already paying for various content and might be willing to pay to consume news as well. Other research identifies four specific types of millennial news consumers: "the unattached," "the explorers, "the distracted" and "the activists." 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

Futures Lab, elections, Millennials


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