Fore! Ways to capitalize on golf excitement


If you're not already taking advantage of the huge opportunity within your golf audience, you're missing out on a ton of engagement and revenue. 

The PGA Tour runs for 12 months of the year with the most tournaments happening during the spring and summer. And with over 30MM viewers tuning in to watch the tournaments, this amounts to a large, year-round opportunity for you.

Now's the perfect time to create your golf campaign. While you're likely already running a season-long golf pick'em, here are four different examples of promotions and interactive content you can run throughout the season:

1. Quizzes

These creative pieces of interactive content have the flexibility to engage both the avid golfer and the casual fan alike. Whether it's "Which PGA Tour Golfer Are You?," "Name That Famous Golfer" or one of our turnkey golf quizzes, these pieces of content are highly shareable and generate excitement with your golf audience.

2. Sweepstakes

A golf giveaway is the perfect way to grow your email database. Depending on your sponsor, consider offering a prize that features their products and services like a free round of golf or lessons with a golf pro. If you've got the resources, a weekend golf getaway to a major tournament can drive in a huge number of entries and tons of consumer data. With our turnkey golf sweepstakes, you can put this campaign together in a matter of minutes!

3. Ballots

These are excellent ways to generate traffic, engage your audience, and learn about your consumers. There are so many great ideas for golf-themed ballots like "All-Time Best Golfer" or "Best Golf Course in the U.S." You could even consider a local idea such as "Best of [City] Golf" featuring local courses, trainers and pro shops (a great sponsorship and revenue opportunity!)

4. Photo Contests

Whether it's "Cutest Little Golfer" or "Biggest Golf Fan," golf-themed photo contests can drive lots of engagement with users competing to earn the most votes. These contests are excellent for driving engagement on social and increasing pageviews and ad impressions.

There are plenty of ways to drive engagement during the golf season, and these ideas are just the start. Whether it's growing your database, increasing traffic to your paper's site or building excitement amongst your readers, there is an engagement campaign perfect to achieve your goals.

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or

Second Street, Coen


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