RJI Futures Lab update #79

Ideas for using Vine and Snapchat


PART 1: Mashable + Vine

Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to its Vine account. Mashable Producer/Creative Jeff Petriello tells us how his team is using the platform to inspire creativity and to generate revenue. 

PART 2: The Washington Post + Snapchat

Created to deliver private visual messages that automatically disappear, Snapchat is being used by news organizations to send information to audience members in a more personal way. Masuma Ahuja, national digital editor at The Washington Post, explains how her team is using the app to become like a good friend who helps people sound smarter. 

Learn more

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RJI, Vine, Snapchat


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