In Jacksonville, a new business model for the local editorial voice

Can a strong editorial voice become the center of a new local business model?

Yes, it can.

It's happening right now in Jacksonville, Fla., where Mark Nusbaum, publisher of The Florida Times-Union, has launched a new magazine with the mission of reviving the flagging downtown.

This is local advocacy journalism of a high order – an extension of The Times-Union's editorial page. And Mark and company have crafted a unique business model around it by recruiting 20 leaders of key institutions as premier partners/sponsors in support of the crusade.

Read the rest of this column for the details