Tighten up that paywall! (And some other lessons from a study of 500 newspaper publishers)

When The New York Times first launched its paywall back in 2011, it offered readers 20 free stories a month. A little over eight years later, that figure seems crazy generous – today you can read just five free Times stories a month before being asked to pay – and where the Times goes, so will other papers go: New research suggests that most newspaper publishers with successful metered pay model strategies do better with higher "stop rates," not letting a reader sample too much before they're asked to pay up.

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