Paxton Media deploys My News 360 CMS, website and apps from Presteligence
The Times-Georgian (Carrollton, Ga.) launched last week with the others to follow suit in the coming weeks. The move to Presteligence brings multi-channel delivery of content to the web, mobile apps, e-edition and newsletters, with an option to extend to print page design.
Paxton Media will introduce mobile apps into their product mix using My News 360 platform. The app combines their news stories along with their e-edition so all users download the same app. The app sends push notifications for breaking news, weather alerts and e-edition availability. The markets have the opportunity to partner with advertisers for geo-targeted promotions and subscriber reward programs through the app.
The new website design features one-click news access using the horizontal toolbar menu for news content while the hamburger icon hides the vertical menu for more detailed site links. The e-edition and newsletters will continue to be mainstays for each market with some sites having upwards of 10K users. With the newly placed ad locations within the website, e-edition and apps, markets can sell into these using run-of-site or category-specific tags.
My News 360 gives readers a streamlined, consistent look across all platforms. They plan to remove their paywall for 30 days so readers can adjust to the new platforms. All online purchasing of subscriptions and authentication will be handled through the My News 360 interface.
Rick Bean, publisher of the High Point Enterprise, said: "Having worked with Presteligence over the years with NewsXtreme, our e-edition and e-tearsheets, they've always delivered top-notch customer support and quality services. Launching My News 360 has been no exception. Presteligence continues to live up to a very high standard. Great people. Great product."
The other Paxton sites include the Lenoir News-Topic, Douglas County Sentinel, Griffin Daily News, Monroe Enquirer Journal, Sevierville Mountain Press, Roanoke Rapids Daily Herald, Sanford Herald, Daily Dispatch and Forest City Daily Courier.
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