RJI Futures Lab update #85

The future of audience analytics


PART 1: New metrics

As new platforms continue to emerge, measuring digital success is no longer just about page views, unique visitors or average time on site. Emerging online metrics are starting to focus on loyalty, behavior, impact and relevance. We get an overview from Chartbeat Chief Executive Officer Tony Haile and representatives from Parse.ly and BuzzFeed. 

PART 2: Experiments in measuring interaction

The New York Times has developed several tools to visualize how users interact with content. We see what the tools do and hear about their potential to inform the newsroom.

PART 3: Future possibilities

In a few years publishers may be able to more accurately track activity across platforms, as well as collect other data points more closely tied to organizational goals. Our experts offer some predictions and aspirations. 

Learn more

Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

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