The future's newspaper rack is here

This week, about a dozen retailers in South Bend, Ind., are seeing the traditional, single-copy sales racks for the South Bend Tribune replaced by a kiosk that's endlessly updating in real time, promoting content elements from inside the paper along with updates and social feeds from its newsroom, not to mention a new slate of ad units. 

The RedPost, as its creators are calling it, is the brainchild of Kerry Oslund, VP of digital for South Bend-based Schurz Communications, which owns the Tribune, and Eric Kanagy, CEO of the RedPost, Inc., based in Goshen, Ind. 

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