Simple ways to build trust? Apparently NOT
Studies from the Media Insight Project, Trusting News and others show that audiences put their trust in the news depending on certain factors that are present within the organization. In order to uncover where news outlets are on target or lacking in these factors, Discovery Fellow Taylor Gion from the University of Missouri did some research with new sites across the country.
Here's one of the things she learned: Accuracy is the most important factor for 85 percent of adults when determining whether a news source is trustworthy, according to Media Insight Project. According to Gallup, 71 percent of adults say that transparency and fact-checking are extremely important factors in trusting a news site.
Read more from the Donald W. Reynolds Journalism Institute
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