How to reach your audience when your website goes down
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance.
In a column for Poynter.org, Jeff Sonderman outlined:
10 steps to take before an outage:
- Decide what services you will use.
- Assign individual responsibility and authority.
- Set up the site and accounts in advance.
- Consider keeping your backup sites or accounts private.
- Customize temporary sites with your logo and design style.
- Add social sharing buttons, if needed.
- Add an analytics tracking code.
- Include a prominent notice to readers informing them of what happened to your normal site and why they have been redirected to the temporary one.
- Link to the last available cached version of your normal site via Google search.
- Train the staff.
And, four keys during the outage:
- Forward your traffic.
- Notify people through whatever channels you can.
- Repost recent news.
- Remember to cover your own outage.
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